How to Maximize Instagram Business Marketing Results in 2021 – 8 Second Branding Podcast
GUEST: Michael Guberti, Award-Winning Social Media Strategist and Columnist
Learn how to maximize Instagram business marketing results using their new features with Award-Winning Social Media Strategist and Columnist Michael Guberti with your 8-Second Branding Podcast Host, Goody PR Founder and Author Liz H Kelly.
Guberti contributes regularly to the the Westchester & Fairfield County Business Journal, and also started GubertiGiving.com. For more information on Instagram marketing expert guest, Michael Guberti, visit MichaelGuberti.com.
LISTEN HERE @VoiceAmericaBusinessChannel (starting October 14, 2021) and on 9 major podcast platforms and YouTube: https://www.voiceamerica.com/episode/133797/how-to-maximize-instagram-business-marketing-results-in-2021
PODCAST SHOW NOTES
1:21 minutes - Introductions - Social Media and Guberti Giving
2:25 - Instagram Big Picture and New Features
Stories, Reels, Advertising
3:12 - Why do you want to post a Story versus a just a Photograph on Instagram?
3:51 - How to post a Story and what content is best?
5:12 - What is an Instagram Carousel slide show?
5:51 - Which one is better for Marketing - a Story versus a Carousel?
6:33 - How can you send a Story to your friends on Instagram Messenger?
7:05 - How do Reels videos work on Instagram?
9:01 - How can you add music to a Reels video?
11:00 - What about Instagram’s announcement to be more of a video platform vs photo platform?
12:45 - How can you measure results on Instagram and tie it to business results?
14:11 - What type of businesses have benefited the most from marketing using Reels?
15:47 - What are your tips for how to get more followers and business on Instagram?
17:40 - Do you really need to advertise on Instagram to get your content seen?
19:09 - Instagram is more Pay to Play Now
19:20 - What type of budget do you need to do Instagram Advertising?
21:33 - How often should you post on Instagram? What does “posting regularly” mean?
25:00 - How does it work best when you have multiple Instagram accounts?
28:00 - For increasing engagement and tracking results, what should you be reviewing every month?
30:32 - How did the Swipe Up feature change to “tap the Sticker” (aka Sticker Taps) that is linked to your website?
34:00 - What can you do in 8 seconds to promote your brand on Instagram?
34:30 - What is A/B testing with Instagram ads?
35:20 - Go to MichaelGuberti.com or go to MichaelGuberti.com/Schedule to schedule a meeting with him about your social media - and then GubertiGiving.com
36:30 - Final Instagram marketing tips for businesses from Michael Guberti
GUEST BIO
Michael Guberti is a Digital Marketing Strategist & founder of a full-service digital marketing agency empowering surgeons, med spas, aestheticians, orthodontists, architects, interior designers & other industries. He is the winner of The Best Marketing Campaign of the Year Award & Rule Breaker Award for teaching entrepreneurship at an accredited business university before enrolling in a college. He has spoken at the International Society of Plastic & Aesthetic Nurses (ISPAN) Conference, the Vegas Cosmetic Surgery Conference, Microsoft, Gensler & Associates’ NYC Headquarters, the Society For Marketing Professional Services, “An Evening With The Media" Panel at the Westchester Magazine Headquarters in Rye, NY & has been featured on television shows. He is a social media columnist for the Westchester & Fairfield County Business Journals. He is the media influencer at the National Publicity Summit in NYC. With his brother Marc, he co-founded the nonprofit 501c3 organization Guberti Giving supporting youth, veterans & single mothers. The nonprofit has received support from the New York Knicks, Nextiva Phone Company & other organizations For more information, visit https://michaelguberti.com
PROJECT INFO
Category: 8 Second Branding8 Second Branding PodcastMarketing PodcastPublic Relations Podcast