GUEST: Michael Guberti, Award-Winning Social Media Strategist and Columnist
Learn how to maximize Instagram business marketing results using their new features with Award-Winning Social Media Strategist and Columnist Michael Guberti with your 8-Second Branding Podcast Host, Goody PR Founder and Author Liz H Kelly.
During this educational exchange, Guberti covers the best ways to use Stories, Carousels, Reels and Advertising Campaigns on Instagram to increase Instagram followers and get more paying customers. Plus, Michael explains how to use the updated e-commerce feature called Sticker Taps (vs Swipe Up).
Guberti contributes regularly to the the Westchester & Fairfield County Business Journal, and also started GubertiGiving.com. For more information on Instagram marketing expert guest, Michael Guberti, visit MichaelGuberti.com.
LISTEN HERE @VoiceAmericaBusinessChannel (starting October 14, 2021) and on 9 major podcast platforms and YouTube: https://www.voiceamerica.com/episode/133797/how-to-maximize-instagram-business-marketing-results-in-2021
PODCAST SHOW NOTES
1:21 minutes – Introductions – Social Media and Guberti Giving
2:25 – Instagram Big Picture and New Features
Stories, Reels, Advertising
3:12 – Why do you want to post a Story versus a just a Photograph on Instagram?
3:51 – How to post a Story and what content is best?
5:12 – What is an Instagram Carousel slide show?
5:51 – Which one is better for Marketing – a Story versus a Carousel?
6:33 – How can you send a Story to your friends on Instagram Messenger?
7:05 – How do Reels videos work on Instagram?
9:01 – How can you add music to a Reels video?
11:00 – What about Instagram’s announcement to be more of a video platform vs photo platform?
12:45 – How can you measure results on Instagram and tie it to business results?
14:11 – What type of businesses have benefited the most from marketing using Reels?
15:47 – What are your tips for how to get more followers and business on Instagram?
17:40 – Do you really need to advertise on Instagram to get your content seen?
19:09 – Instagram is more Pay to Play Now
19:20 – What type of budget do you need to do Instagram Advertising?
21:33 – How often should you post on Instagram? What does “posting regularly” mean?
25:00 – How does it work best when you have multiple Instagram accounts?
28:00 – For increasing engagement and tracking results, what should you be reviewing every month?
30:32 – How did the Swipe Up feature change to “tap the Sticker” (aka Sticker Taps) that is linked to your website?
34:00 – What can you do in 8 seconds to promote your brand on Instagram?
34:30 – What is A/B testing with Instagram ads?
35:20 – Go to MichaelGuberti.com or go to MichaelGuberti.com/Schedule to schedule a meeting with him about your social media – and then GubertiGiving.com
36:30 – Final Instagram marketing tips for businesses from Michael Guberti
GUEST BIO
Michael Guberti is a Digital Marketing Strategist & founder of a full-service digital marketing agency empowering surgeons, med spas, aestheticians, orthodontists, architects, interior designers & other industries. He is the winner of The Best Marketing Campaign of the Year Award & Rule Breaker Award for teaching entrepreneurship at an accredited business university before enrolling in a college. He has spoken at the International Society of Plastic & Aesthetic Nurses (ISPAN) Conference, the Vegas Cosmetic Surgery Conference, Microsoft, Gensler & Associates’ NYC Headquarters, the Society For Marketing Professional Services, “An Evening With The Media” Panel at the Westchester Magazine Headquarters in Rye, NY & has been featured on television shows. He is a social media columnist for the Westchester & Fairfield County Business Journals. He is the media influencer at the National Publicity Summit in NYC. With his brother Marc, he co-founded the nonprofit 501c3 organization Guberti Giving supporting youth, veterans & single mothers. The nonprofit has received support from the New York Knicks, Nextiva Phone Company & other organizations For more information, visit https://michaelguberti.com
