8-Second Branding GUEST: Mariya Palanjian, Entrepreneur, CEO and Founder Roma Leaf and GlobaFly
Learn how to get your brand story on TV by listening to this 8-Second Branding Podcast interview with CEO, Founder and Marketer Mariya Palanjian (Roma Leaf and GlobaFly) about how she used Host Liz H. Kelly’s Award-Winning 8-Second PR book (2nd edition coming out Feb 8, 2022) to get over $50,000 in publicity from one television interview for her new company, Roma Leaf.
While Mariya admits that she was hesitant to read another marketing book, she was pleasantly surprised that Liz gave away all her PR secrets with step-by-step instructions, case study examples and templates. Mariya then shares how she used the steps and instructions in 8-Second PR to land a feature tv interview on FOX 11 Los Angeles that was over three minutes, and aired twice. And as a result, the interview led to more media and more sponsors for her company and Wellness Workshop. The top three things that Mariya found helpful in this public relations book were how to develop “your story, the media hook, and a concise pitch.”
Liz then profusely thanks Mariya for her kind words, and shares “breaking news” that the 8-Second PR 2nd Edition is coming out February 8, 2022 (yellow cover), via Paperback and eBook that includes Mariya’s testimonial and 20 new PR strategies for a post-pandemic world – with the goal to help you get media interviews for your brand and take it to the next level.
You can find the updated 2022 version by visiting 8SecondPR.com, and follow @MariyaPalanjian and @RomaLeaf.
LISTEN HERE: 8-Second Branding @VoiceAmerica Business Channel & all major podcast platforms @ApplePodcasts @Spotify @GooglePodcasts https://www.voiceamerica.com/episode/135735/how-to-get-your-brand-story-on-tv-using-8-second-pr-book-tips
Show Notes: 8-Second Branding Podcast – How to Get on TV:
:50 – Introduction – this 8-Second Branding Podcast episode is about how to get on TV.
1:20 – Goody PR Founder Liz H Kelly explains that an 8-Second PR reader came to her, and said they wanted to share a book testimonial with the world, so this episode will focus on her story and How to Get on TV.
2:20 – Introduction to Mariya Palanjian (Roma Leaf Founder) who used 8-Second PR to get a TV interview for her new company in Los Angeles (2nd biggest media market in US).
3:00 – Huge TV exposure worth $40,000 in Calculated Publicity Value and $10,000 in product sales.
3:20 – Did not have capital to invest in a PR company at first.
3:30 – Hesitated reading book, read so many books in the past and none of it worked, and was pleasantly surprised.
4:40 – How Mariya’s team followed step-by-step and followed the instructions and examples for pitch emails and headlines.
5:00 – Followed book’s advice on focusing on the story. We worked on our story before we pitched any media.
5:50 – The importance of sharing your WHY, and how are you helping people.
6:20 – Where we came up with idea for Wellness Workshops
6:50 – You talk about the media hook a lot – and how they came up with their hook.
7:15 – Then had to figure out how to get the attention of the media, and tested different things.
7:50 – Reached out to the TV host on Instagram.
8:20 – How we wrote a short pitch email that got right to the point.
8:50 – How she overcame challenges with scheduling.
9:15 – How they followed 8-Second PR’s advice to make it easy for the media.
10:15 – How it ended up being a 3 minute + story.
10:34 – Followed the instructions in the book step-by-step and it worked!
10:55 – How we pitched that story to more media and got more traction
11:10 – Domino effect of 1 TV interview, and we are still seeing sales from this story.
11:50 – Met a lot of authors who share their expertise, but they always hold back – and you gave away every secret.
12:30 – Liz gives thanks to Mariya and explains that the book was written for people who don’t have money to spend on a PR company do their own publicity.
12:50 – Liz’s PR mantra for public relations.
13:15 – Liz explains How Calculated Publicity Value is calculated for TV interviews.
14:20 – Mariya then shares encouraging words, “If I could do it with Roma Leaf, you can do it.”
15:00 – Mariya shares the most helpful parts of the book included – having your story, having the hook, having a concise pitch.
15:30 – Mariya emphasizes how this book will help you get the media attention you deserve for only a $19 investment.
15:40 – “So read the book and start taking your business to a whole new level like I did.”
15:50 – Breaking news item – Liz announces that 8-Second PR 2nd Edition (2022) is now available. Look for the yellow cover (vs blue) with a 2022 copyright
16:35 – How Mariya got more sponsors for our workshops after her TV interview and media coverage, making the value of the tv interview way over $50,000 because of the sponsors.
17:15 – Why you must focus on PR as a business owner and marketer.
17:45 – Liz wraps up with cheers and gratitude for Mariya – and encourages listeners to go read the book, get media and get sponsors.
GUEST BIO – Mariya Palanjian, Entrepreneur, CEO, Founder
Mariya Palanjian is currently the CEO and Founder of Roma Leaf and GlobaFly. As an entrepreneur, minority businesswoman, and MBA graduate based in LA with her husband and two kids, Mariya’s passion, vision and entrepreneurial spirit were essential in building her first two successful startup companies in the bridal industry. These companies have been featured in numerous magazines, newspapers, and television shows.
More recently, Mariya has established a successful career in the advertising industry, having founded GlobaFly in 2017, after years of spearheading national campaigns across traditional and social media channels for a wide array of internationally recognized and influential clients across a variety of industries (tech, news, e-commerce, digital entertainment). GlobaFly’s success has its roots founded in its City Takeover Marketing Campaigns for clients such as Next Trucking (Forbes Next Billion Dollar Company), Mercedes, and Infiniti, to name a few. GlobaFly’s first client, The New York Times, trusted this concept and saw results 2x beyond KPI.
Mariya strongly believes in the power of spreading global brand awareness and engagement one city at a time. Specializing in targeted city takeovers while incorporating key regional and national influencers, GlobaFly has expanded its portfolio to more than 10 clients over the course of 1 year through being globally minded and locally connected.
In addition to GlobaFly, Mariya is also currently at the helm of Roma Leaf, a successful CBD and health & wellness company focused on bringing relief to people’s routines, which she co-founded with her husband. Roma Leaf was born subsequent to her father’s cancer diagnosis, and after seeing his positive experience and pain relief when using natural, THC free CBD products, Roma Leaf was founded with the same notion in mind: to provide relief to everyone’s routines. Roma Leaf was recently featured in GQ, Vouge, VoyageLa. Follow on Instagram @Mariya.with.a.y and @Roma_Leaf or visit https://romaleaf.com.
