GUEST: Traci Baldwin Mahone – Former TV Anchor, Girls on the Air Radio Show Host on News Talk 1590 AM & Top Ventura, CA Realtor

To learn how to get TV interviews and be a great guest, listen to this fun and informative 8-Second Branding Podcast interview with Former TV Anchor, Radio Show Host and Realtor Traci Baldwin Mahone with your Host and Goody PR Founder Liz H Kelly.

Listeners can learn how to pitch TV reporters, what to say when you call an Assignment Desk, and how to be funny and real as a guest. Traci’s extensive broadcasting career includes being an Anchor, Field Reporter, Assignment Desk Manager, and many radio industry roles.

Traci shares many "media insider" examples based on her experience working for KFMB (CBS San Diego), WOAI (NBC San Antonio), and KSPR ABC 33 News (Springfield, Missouri) – which included interviewing celebrities, U.S. Presidents and covering major events such as Hurricane Katrina.

Traci is currently a Radio Show Co-Host on News Talk 1590 KVTA’s Girls on the Air – Real Women in Real Estate, which is an ABC Affiliate in Ventura, California.

For more information on Traci Baldwin Mahone, her radio show and real estate, visit https://realestatebytraci.com/

LISTEN HERE (as of May 20, 2021):

https://www.voiceamerica.com/episode/131333/how-to-get-tv-interviews-with-former-tv-anchor-traci-baldwin

SHOW NOTES:

1:00 minute - Introduction - How to Get TV Interviews

1:20 - Traci’s background - Mom, Realtor, Girls on the Air Radio Show Host, Broadcasting background

2:30 - Traci’s career track included going to San Diego State for broadcast journalism, first job at KFMB radio in San Diego, then TV job as a Writer/Producer and Assignment Desk at CBS KFMB San Diego - then got her first on-air job at KADY (a CNN affiliate) in Oxnard, ABC Missouri, then Anchor/Reporter on NBC WOAI San Antonio as a Crime Reporter, Investigative Reporter and Special Projects - Now Girls on The Air Radio Show Co-Host

4:30 - What was it like working in the Newsroom?

4:50 - Traci covered Katrina, interviewed Presidents and Celebrities

6:00 - Why she preferred to be a reporter in the field

7:00 - How do you get the newsroom’s attention when emailing the Assignment Desk with your story?

8:00 - What to include in TV vs Radio pitches to producers?

9:00 - How to describe visuals for a potential TV story?

9:30 - Why should the viewers care?

10:10 - Keep it simple so they don’t have to read a lot

10:40 - Include anything to make them say WHAT?

11:10 - How it will impact them? Loose weight, make money

11:50 - Paint a picture for them with visuals for TV

13:30 - How to come up with a headline for a story

14:15 - The importance of 8-Second PR & getting to the point immediately

16:45 - Say you can tell them how to save $5000 in 5 seconds

17:30 - What do people care about (emphasize this)?

19:30 - Life of an Author - connect to a holiday or an event

21:00 - Why do people watch car chases?

21:21- What should you say in Email Pitches?

21:30 - Importance of LOCAL hooks and stories for Local TV and Radio

23:30 - Highlight local celebrities, Surfing Dog from Ventura

24:30 - How fast should you respond in a reporter’s TV interview request?

25:30 - What should you say when you call the Assignment Desk?

29:15 - What time of day is the best time to call the Assignment Desk?

31:30 - What are the target audiences for each news broadcast?

33:00 - What time are the meetings to determine the news stories?

36:00 - How the news stations are competitive like sports teams, and how to use it to your advantage

36:30 - What about pitching for the weekends?

37:50 - How do you give a great interview as a guest?

39:00 - Why people should listen to what they can offer vs who they are and their accomplishments? -

39:50 - Be funny, and “get over yourself” and “be real”

40:45 - Funniest interview we had at NBC San Diego (Trash Truck)

42:10 - Why Traci loves LIVE TV - best bloopers are when live

43:08 - Where can people Traci, and learn more about her real estate business and radio show? realestatebytraci.com

45:45  - Last tips from Traci for getting TV & radio coverage

46:30 - Wrap Up

GUEST BIO:

TRACI BALDWIN MAHONE  - Born and raised in Southern California, Traci grew up in Huntington Beach. She graduated from San Diego State University with a degree in journalism and business administration, a minor in Spanish and a year of studying abroad under her belt. Over the next 13 years Traci worked as anchor/field reporter for several affiliates including NBC. She was an impressive personality with a sharp intuition for news. Traci joined Troop Real Estate in 2008 during the height of short sales. She became an accomplished short sale negotiator and agent and earned several more real estate credentials. She has always been a top producer with a plethora of awards. Her love of people and ability to handle any situation has contributed to her success as a top real estate agent. Recently, she returned to her first love - broadcasting - and is now co-hosting a weekly radio show "Girls on the Air: Real Women in Real Estate". Traci loves to work out, read, enjoy good wine and spend crazy girl time with her daughter, Parker Ann. https://realestatebytraci.com/

Let Traci be your real estate agent - you couldn't be in better hands! Contact 805-258-6811 via talk/text or email: tmahone@troop.com.