Goody PR is honored to announce that they were recognized as a “Finalist” for two awards at the 2024 PRNews Platinum Awards Gala in New York City on October 8, 2024, including the TOP “Grand Prix Award” for their American Paper Optics (APO) Eclipse Glasses public relations campaign. This award-winning campaign had record-breaking results, including in 54 TV interviews in only 8.5 months!
Over 500 PR and communications industry professionals attended this 2024 PRNEWS Platinum Awards Gala at Chelsea Piers’ Lighthouse venue, and watched the sunset over the Hudson River in Manhattan. The sold-out affair recognized excellence in communications across people, teams and campaigns, showcasing the “best of the best in the business.”
CEO/Founder Liz H. Kelly explained in the awards application, “The big picture objective of Goody PR’s American Paper Optics EclipseGlasses.com Public Relations Campaign was to promote American Paper Optics as Number 1 manufacturer of eclipse glasses, go-to trusted brand for eclipse products (eclipse glasses, books, maps, photo app) for the two 2023 and 2024 upcoming eclipses to be seen by millions in the U.S., Mexico and Canada.
The earned media coverage (TV, print, radio, podcasts and video versus a paid ad) included national media on major outlets such as:
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ABC Nightly News with David Muir,
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CBS Saturday Morning,
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TODAY Show,
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NBC News,
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NewsNation,
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Fox Weather (8 interviews),
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Scripps News,
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Spectrum News,
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People Magazine,
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Memphis Business Journal,
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NPR and
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MANY local TV news shows on the eclipse paths, along with radio, podcasts and video coverage.
Overall, Goody PR’s media relations campaign contributed to American Paper Optics selling 75 million eclipse glasses within a very short timeframe. These sales results were off-the-charts compared to their 2017 Total Solar Eclipse glasses sales of 45 million.
Public Relations Campaign Name:
Goody PR – American Paper Optics EclipseGlasses.com Campaign
Goody PR recognized as “Finalist” in 2 Categories:
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Platinum Grand Prix Award – TOP AWARD
* Finalists: Goody PR, Dove, Bayer Consumer Health, Trainline
* Winner: McDonalds
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Campaign of the Year – Other
* Finalists: Goody PR, 360PR+, Coalition for Cannabis Policy, Sun Life US
* Winner: Fire Safety Research Institute
EXECUTIVE SUMMARY OF PUBLIC RELATIONS CAMPAIGN
Goody PR Summary Report Highlights
Public Relations Campaign for American Paper Optics/ EclipseGlasses.com
Big Picture Results
- 183 Earned Media (includes 54 TV Interviews for visual story) in only 8.5 months.
- Contributed to APO meeting Business Goal to sell 75 Million Eclipse Glasses for 2023/2024 eclipses.
- Positive, timely and relevant long-form content positioned APO as a trusted US brand.
- Quality coverage in a crowed, competitive environment.
- Positive content went viral with many media mention stories (most are not included in the total numbers because there were so many).
Overall Results
- Total Audience / Potential Reach = 45+ million
- Total Calculated Publicity Value = $3.7 million
- Total TV Airtime = 8 hours +
- Total TV interviews = 54 (off-the-charts and told visual story)
Total Earned Media = TV, Print, Radio, Podcasts, Videos
- Total Stories = 101
- Total Videos = 82
- Total Syndications (re-aired or republished) = 2,567
- Total Media Hits (this is total content created) = 2,759
- Average Media Hits by Month = 325
Breakdown of 183 Earned Media by Media Type
- 54 TV interviews
- 39 Print Stories
- 8 Talk Radio/Podcasts
- 82 Videos
- Plus – 9 Press Releases
PLUS – Digital Media Support = Digital Press Kits, Custom Videos and Social Media Support
Liz H. Kelly sent gratitude to the core team who made this success story and happen, “We want to give special shout outs to Memphis-based APO CEO/Founder John Jerit who tirelessly did media interviews from dawn to dusk, APO CMO Jason Lewin who collaboratively led their marketing, PR and special projects (custom eclipse glasses for NASA, Warby Parker, Indianapolis Motor Speedway, Perot Museum and many more), and other key spokespeople: CFO/COO Paulo Aur, Astronomer/Scientist Dr. Doug Duncan who invented Solar Snap – The Eclipse App and Author Meg Jerit, “The Moonies”.”
In addition, Goody PR worked regularly with the social media team (Bazztiki Digital) who strategically posted engaging content and media coverage @americanpaperoptics3D.
Following the campaign, Jason Lewin, American Paper Optics CMO expressed his appreciation by emphasizing:
“Thank you Goody PR and Liz H. Kelly for taking our 2023-2024 APO/Eclipse Glasses PR Campaign to the next level! Our record-breaking results…exceeded all expectations….Liz Kelly and her team’s enthusiasm, creativity, targeted media plan, follow-through and team approach to public relations all contributed to our overall business goal to sell 75 million eclipse glasses. Working as a team was a wonderful experience and I can’t thank Goody PR enough! We will be keeping Liz on speed dial for any future PR needs.”
ABOUT GOODY PR
Goody PR is an Award-Winning PR Agency with a dynamic coast-to-coast team of specialists, who work primarily with clients who are Small Businesses, CEOs, CMOs, Founders, Entrepreneurs, Speakers, Thought Leaders, Experts, and Authors on public relations campaigns, digital marketing and branding projects. To amplify their brand story, Goody PR is grateful to have booked thousands of national and local media interviews (TV, print, radio and podcasts) on major outlets for clients, including the TODAY Show, CNN, BBC World News, FOX Weather, NPR, TIME Magazine, The Chicago Tribune, The Wall Street Journal, WebMD, Fast Company, Entrepreneur, Forbes and hundreds of local TV, newspapers, radio shows and top podcasts. What makes Goody PR unique is they only work with 5 VIP Clients at a time, so they can really focus on elevating your brand story. https://goodypr.com
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