We’re grateful to share our top 3 Goody PR Strategy Tips in a recent Thrive Global Story: 

99 Prominent Publicists Share Their Top Strategies to Earn Media Coverage.

My Communications Background

Liz H Kelly is the Founder of Goody PR in Santa Monica, California, who focuses on Magnifying Good primarily for successful small business clients in the US (some international) with recent stories in The Wall Street Journal, The Washington Post, NPR and more. Liz loves to develop a powerful story that turns a boring topic such as taxes into something exciting and relevant for the media. Kelly is also a Best-Selling Author, and teaches Digital Media Marketing at UCLA Extension. GoodyPR.com

My Top Strategies To Earn Media Placement

My top 3 tips to Get Good Media Coverage include 1) Create a Powerful Story, 2) Make It Easy for the Media and 3) Follow-up Consistently.

1. Creating a Powerful Story

By far the most important thing to get good media is a powerful story. Without a clear, concise and compelling story, your pitch will go nowhere. To make your story even stronger, focus pitches on people positively impacted by the client versus making it about a business. Your story needs to move people. Pitches about how the client helped someone improve their life are best.

2. Make It Easy for the Media

You want to make it easy for the media by providing a short bio in every pitch for your client with their name, title, URL, previous media experience and your contact information. And if a reporter gives you a time for an interview, go out of your way to respond quickly and try to make that time work. Making an interview process easy for the media will build relationships and result in more repeat interviews. They have enough to worry about with so much breaking news so make everything easy for them!

3. Follow-up Consistently

Going from an interview to a published story is all about followup with the media, and in a way that is not needy or desperate. The minute you sound too desperate, you may lose the story. The media is overwhelmed by hundreds of daily emails, and your challenge is to break through the noise, build a relationship with the reporter, and get the story over the finish line for your client. And lastly, don’t forget to always thank the media for their story, and share it on social media with their Twitter handle. Most media do not get enough appreciation, and gratitude goes a long way!