Goody PR Cause Marketing Campaign Case Study for Memorial Day Movie Premiere
Goody PR is proud to share a case study recap of our Memorial Day Movie Premiere marketing campaign that was put together in about 10 days. Vanilla Fire Productions Co-Founder Steven C Barber called us in early May when they secured the DGA (Directors Guild of America) for a special screening of “Return to the Philippines”, and we rallied to make their May 25th event a huge success.
600+ people (including 70 Marines from Camp Pendleton in uniform) attended this special event featuring 95-yr-old WWII Leon Cooper’s film. Leon’s mission is to bring attention to the 88,000+ MIA (missing in action soldiers), and the media coverage was able to draw even more attention to this important cause. This campaign also promoted the premiere of the movie on Netflix, which was also on Memorial Day.
We love to build a powerful story to break thru the noise, and this was a fun project supporting and honoring veterans. To recap our marketing campaign, here is a summary with the results:
3 pitches to the media about this film premiere event that highlighted the important messages
2 major TV networks covered the event: KCBS CBS2 Memorial Day Movie Premiere Leon Cooper & KTLA 5 CW5 Special Report Memorial Day Movie Premiere
Secured copies of 2 TV interviews for client as a pro bono gift
Secured 2 food sponsors that made the dinner possible for 70 Marines from Camp Pendleton (Thank you Lucifer’s Pizza & Hint unsweetened flavored water.)
Bought snacks and decorations for Marine dinner with minimal budget
Prepared snack food for the event
Set up the event dinner
To help raise awareness of the film & honor WWII Veteran Leon Cooper, Goody PR and Goody Awards Founder Liz H Kelly presented him with a special Golden Goody Award (our top humanitarian award) that was covered by both news stations (KCBS & KTLA).
Facebook, Twitter, Instagram and YouTube posts before, during and after the event
2 Photo Albums from the event
4 videos posted on YouTube
The exciting result is that Vanilla Fire Productions is now in negotiations for a film sequel (only 1 week after this event) that should be made later in 2015. We are also proud of raising awareness of the MIAs, and the families who deal with the unknown every day.
The PR value of this campaign was over $43,000+, which made the ROI (Return on Investment) off-the-charts. The budget for this campaign only covered part of the dinner, and Goody PR did the rest as part of a rare pro bono campaign.
If you would like Goody PR’s team to develop a marketing campaign for an event, movie premiere, or book launch, we are ready to rally. Our standard approach is a 3-6 month marketing campaign minimum to allow for momentum. We’ve managed multi-million dollar marketing campaigns for big brands while working for Fox/MySpace such as Toyota and University of Phoenix, and would love help you. The campaign cost varies depending on the time and elements involved.
To get started, send us an email: info AT goodypr DOT com so we can help you magnify your story!
© Goody PR 2015