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5 Marketing Tips for Brand Story Noise Breakers

5 Marketing Tips for Brand Story Noise Breakers   If you’re trying to break through the noise online and offline created by an average daily exposure of 5,000 ads per day by a consumer, your best strategy is to tell a powerful and consistent story in your Marketing, PR and Social Media. And with the competition for eyeballs accelerated by social media, it’s even more important to emotionally connect with your fa
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Goody PR Marketing Campaign Case Study for Memorial Day Movie Premiere

Goody PR Cause Marketing Campaign Case Study for Memorial Day Movie Premiere Goody PR is proud to share a case study recap of our Memorial Day Movie Premiere marketing campaign that was put together in about 10 days. Vanilla Fire Productions Co-Founder Steven C Barber called us in early May when they secured the DGA (Directors Guild of America) for a special screening of “Return to the Philippines”, and we rallied to
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6 Vine Off Tips at Social Media Week LA

6 Vine Off Tips at Social Media Week LA   Social Media Week LA hosted a fun Vine Workshop for Brands and Creators that was a blast, and very different from what you see at most industry conferences. Entertainment Tonight’s Bryan Moore moderated this event where top Vine network Collab gave us six Vine Off Tips. Before breaking up into groups, Chief Creative Officer Will McFadden and Branded Content Creative Dire
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How everyone wins with Cause Marketing

How everyone wins with Cause Marketing It’s cool to care today. And the good news for brands is that the marketing data shows everybody can win with the right cause marketing campaign. Brands, causes, employees and the public all feel good about a company giving back. And here’s why we encourage every Goody PR client to include social good in their marketing campaigns. According to the most recent 2013 Cone Communica
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3 Good Media pivot from GOOD, RYOT and Upworthy

3 Good Media pivot from GOOD, RYOT and Upworthy Good content leaders from GOOD, RYOT and Upworthy shared their current focus and the latest trends at the Silicon Beach Fest conference this week in Santa Monica. To bring you the inside scoop, we captured insights and pivots (the buzz word at the conference) from these three publishers and content curators. 1. GOOD – Jay Ku, Head of Corporate Partnerships at GOOD
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Comedy Gives Back hosts YouTube Show

Comedy Gives Back hosts YouTube Show Live from the YouTube Space office in Los Angeles, Comedy Gives Back rallied top comedians for a livestreamed stand up comedy show in June 2013. To bring you this YouTube Comedy Week event, we captured photos and interviews backstage of this show with Greg Berhendt (“Sex and the City”, “He’s Just Not That Into You”) and many other stars there to support Comedy Gives Back and their
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