Goody PR specializes in cause marketing campaigns for companies who want to have a positive impact. The… in our GoodyPR… logo represents all aspects of PR and marketing services that we can provide to help you reach millions of fans. We can develop a compelling story, write viral press releases, pitch your story to the media, produce videos, produce contests, develop social media strategy, post engaging content, plan live events and measure results.
Our Girl Empowerment Campaign (April-May 2013) was designed for the Goody Awards (our partner company.) The goal was to support the power of girls education by promoting the Girl Rising documentary launch, 10×10 Campaign for Girls Education, and Unlikely Heroes. For this campaign, we promoted the causes via press releases, 3 live events, produced 10 videos with celebrities tied to women empowerment, social media marketing, and presented a Golden Goody Award to Erica Greve, Unlikely Heroes Founder.
The 3 events that were part of this Girl Empowerment Campaign were sponsored by USC Annenberg, Net Impact Los Angeles, and Social Media Club LA. The increased awareness contributed to Girl Rising being shown as a national CNN feature film in June 2013. Additional results included 4500+ video views, sold out Girl Rising documentary screening with filmmaker panel and Golden Goody Award presentation. The high quality social media followers resulted in 89% engagement and 90% influence plus 11.2+ million impressions via Twitter, Facebook, and YouTube.